CRUISE CLOTHES STORE

 

 

 

    
   
 

 
What role does the designer play in the retail sector when the marketing of a product is the primary client objective?

NORD are currently exploring this question through the design of an interior for clothing retailer Cruise in their Newcastle store. The user’s physical engagement with built elements such as door handles, surfaces and displays are the key focus along with large scale bespoke furniture pieces that organises the space.